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Thursday
01Apr2010

SXSW Interactive: Devo presents "The Internet and You"

by AuthorGavin St. Ours | DateThursday, April 1, 2010 at 11:28 AM

Tuesday, March 16, 2010

Devo has a new album coming out, so they had a session about it at SXSWi. Naturally.

My friend Jake and I ran over to the convention center after the Beer and Brat Bash and grabbed seats in the front row. The panel consisted of Mark Mothersbaugh, Jerry Casale, "marketing execs", a PowerPoint presentation, and a focus group study. Throughout the life of the band, Mothersbaugh said they'd never played by the rules. So, for this album, they decided to do nothing but play by the rules. It was hilarious, tongue-in-cheek, and smart.

Also, Mark and Jerry signed my computer. It sure beats laptop stickers. Observe:

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